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Business intelligence: the intellectual way of doing business


The current capabilities of Business Intelligence (BI) software are genuinely fantastic, although they are underutilized. The question is, why do not more companies use the extraordinary power of business intelligence tools to perform strategic and competitive analysis on the fly? But, what is more important, can business intelligence software become the dominant centre of all “intelligence” within the organization, stimulating the integration of internal and external information (about customers, markets and competitors) into a single and unified concept?

Most companies can use business intelligence software only to support the tactical or operational functions of the back office, and not to grow their business. This is because business intelligence software is usually filled exclusively with internal ERP data. This type of implementation generally does not matter or does not matter for strategic management. The ability to connect multiple data sources is essential to empower decision making.

Real-time data

Integrating real-time data from internal and external sources is a non-trivial task, and hybrid data providers and others are starting to do it in the business intelligence software field. Semantic knowledge algorithms will be standard in the development of searches and queries stored throughout the market. Some companies do this and are rapidly approaching maturity. Business intelligence software in most companies is very primitive and has changed little in the last decade. End users still live in a world of standard reports and Excel models, as well as desktop databases, such as Access, to facilitate the creation of reports. These practices will change, but not by themselves only when necessary.

Getting started in business intelligence may be the easiest way for a graduate to enter the IT industry, but this is not a free lunch, and the level of competence must be reached. Getting a job is only the first step; preparing well for a successful career is another thing. The first step to moving to the next position in business intelligence software is to concentrate on your resume. This is the first impression that the employer has of you. Do not just add information to your old CV: look carefully at where you are today with your career and what you want to do in your next position. Next, create a new curriculum that focuses on key strengths and achievements, and be sure to highlight the skills and responsibilities you want to use. It is also a good idea to create a cover letter related to the position you are applying for and highlight the skills that are directly related to the job description.

An excellent way to find a business intelligence software job is through employment agencies.

If you see a vacancy that interests you, published by a commercial intelligence agency, contact them immediately by sending them your resume. Most recruitment agencies have their website so it would be good to register on their website so you can get the latest updates and news about the career of your dreams.