We have previously seen how the speed of loading web pages is a fundamental parameter for bringing your site to the front page on Google.
A slow website, in fact, has no real possibility of scaling the rankings and getting the right visibility on search engines.
However, it is good to remember that speed is not the only parameter that can make your business always visible online and reachable in any place and at any time.
To do this it is necessary to create a site optimized for the mobile, which guarantees the perfect visibility of your contents on all the devices connected on the Net.
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Create a website optimized for mobile to be reachable anytime, anywhere
Nowadays, being connected always and everywhere is a widespread need that cannot be ignored and that we all have to deal with, first and foremost companies that wish to intercept the needs of their potential customers.
In fact, both in work and in leisure time, people want to be able to communicate and interact online without interruption or obstacles.
The success of social media and instant messaging services – just to name a few – is there to prove it, beyond the unlikely and always unbelievable anti-technological stances.
Moreover, the enormous diffusion of the mobile connection devices we have witnessed in the last 12 years is under everyone’s eyes.
In 2007 the first iPhone was released and since then communication between humans has not been the same.
Some simple numbers can give a good idea in this sense:
- In the world there are over 5 billion mobile devices active and connected to the Network.
- According to official Google statistics, searches carried out via smartphones and tablets exceed those made by desktop PCs.
- By 2020, online sales via mobile will represent 45% of all e-commerce activities.
- 80% of users entering a physical store have already used their mobile phones at least once to find additional information about the products on display.
These statistics are sufficient to understand how a site optimized for mobile today is an unavoidable necessity for any type of business.
But if that were not enough, it is enough to listen to Google’s indications that, since it released the Speed Update of its algorithm, it has made one thing very clear:
To be more easily found on search engines, companies must create websites that are light, fast and optimized for mobile.
From the dual version desktop / mobile site to the AMP (via responsive)
Since Apple and Samsung invaded the market with their products, changing the way users browse and search for information on the net, web designers have started to create websites that could be easily viewed on their devices.
Initially a site optimized for mobile was nothing more than a duplicate of its desktop version simply adapted to the size of smaller screens.
This solution, however, made the use of the contents not easy due to a greater “heaviness” of the system, also due to mobile connection technologies not yet adequately performing.
With the advent of 3G and then 4G the developers started in parallel to build responsive websites. This has greatly increased the level of performance and users have begun to take more confidence with mobile browsing
But what does “responsive” mean?
By definition, a responsive site automatically adapts to display on any type of screen and device.
There is no duplication, but the system adapts the content according to the device on which it is loaded. The advantage in terms of performance is evident.
Today, however, we have reached the point where competition in search engine ranking is so high that even a perfectly responsive site cannot make a difference.
It is no coincidence that the largest and most powerful search engine in the world, Google, along with other digital giants like Twitter, Pinterest, Adobe, WordPress and LinkedIn, is the main promoter of the AMP open source project.
With AMP, create a site optimized for ultra-fast mobile
AMP stands for Accelerated Mobile Pages.
A name that clearly and unequivocally expresses the link between the speed of loading a web page and its display on mobile.
As stated on the official website of the project, AMP “is an open source initiative born from the comparison between publishers and technology companies about the need to improve the entire ecosystem of content for mobile devices for all: publishers, consumer platforms, and content and user authors.”
The great advantage of an AMP page consists in the fact that the loading of the contents is practically instantaneous and does not require user waiting times.
In a hyper connected and hyper-fast world, AMP technology represents a real “boon” for businesses that want to emerge and gain greater visibility online.
If you already have a Word Press site for your business or are thinking of creating it, you have the possibility to implement AMPs.
Thanks to this tool your developer can easily transform your responsive web pages into simple AMP pages viewable via mobile devices.
You will immediately see the performance of your site optimized for mobile splash upwards.
To conclude we can say that nowadays AMP technology is the most effective way to create a site optimized for mobile. The results are immediately visible in terms of loading speed and therefore of number of visits to the site.
We therefore recommend that you immediately contact an SEO expert who can verify the actual possibility of implementing this innovative technology on your site and directing your web designer or developer in the configuration of the AMPs.
Carrie M Anderson is a specialist in content marketing, she has a vast experience in writing different content on various topics. Currently she is associated with the leading Ad Film Production Houses In Dubai. In a meantime she also manage her own blog and reading books.