One of the most powerful tools available to promote your business is social media. Along with providing massive coverage, social media platforms provide a way for consumers to interact directly with businesses in real time. However, many companies make the mistake of thinking that their traditional methods of advertising can be easily transferred online, leading to a wasted campaign and a poor use of money and resources. Below are three starting points to consider when designing a social media campaign.
Don’t Hold Back
Social media is everywhere through a range of devices and a range of platforms – so be sure to embrace them all. If your company only has an Instagram account, don’t limit your campaign to Instagram. Before launch, establish an online presence on both Facebook and Twitter. When you are ready to launch your campaign, launch simultaneously across all three platforms to keep your message strong.
Reconsider Blanket Sales
Traditionally, businesses saw tremendous results through percentage off sales. However, with a range of products comes a range of different customers needs, and customers wants. The Groupon Coupons page for Zenni Optical provides an excellent example. Not only can their customers choose to receive a percentage off discount from a range of products, but select products also come with free extras while others are available as a 2-for-1 promotion. This strategy is perfect for not only giving customers a choice, but also encouraging them to spend more time looking through coupons for one appropriate for them, and in turn, spending more time looking at products.
Interact With Your Customers
When it comes to a print media campaign, you publish an advertisement and have no way of knowing how it is being received. With social media, however, customers are provided with immediate access to give feedback and ask questions. This interaction is crucial to engaging customers and driving click-through sales. Many of your customers likely don’t have the time to make a phone call to ask a question, and would much prefer to make a comment and wait for a response. However, if they don’t receive a response to their question, you don’t receive a sale.
Social media has become a powerful platform for businesses to engage in a new type of advertising, and one that is seeing tremendous results. Along with these key points, look at your competitors to see where their campaigns are succeeding and failing. If you notice their customers are becoming publicly frustrated, learn and incorporate these lessons into your own campaign.
