Three ways to determine how authoritative a website is – its MozRank, MozTrust, and Domain Authority (DA). DA is the most important of the three because it’s weighted more heavily in Google’s algorithm.
What is meant by DA?
A high DA means that your site is likely to rank higher in search engine results pages (SERPs) and receive some other benefits such as increased web traffic, better leads, conversions, etc. Conversely, a low DA could mean you’re missing out on valuable opportunities. To check this difference you can visit https://contconcord.com/domain-authority-checker on this page and find out DA and other similar metrics provided by Contconcord.
DA Score Improvement
Fortunately, there are several things you can do to improve your site’s DA score:
- Publish quality content regularly: This should be one of your main priorities because it helps with SEO and engages visitors. However, publishing great content also signals to search engines that your website is worth ranking highly.
- Link building/backlinking: The more links you have from reputable websites, the higher your DA will be. Quality backlinking still matters, so focus on getting links from popular and relevant sources rather than spammy or irrelevant ones.
You can do several other things to improve your DA score, such as optimizing your website for speed and using the right keywords, but the two points above are some of the most important.