For every website to survive it has to stay on trend and to be on trend a website should have characteristics such as Fast page loads, instant access to interesting information, instant access to blogs, user-friendly interface and security. To achieve all these, on page optimization checklist must be observed. The on-page optimization ensures that the needs of online browsing population. Every day people are looking for information online. It happens each day that people sneak into their phones to read the news when walking, traveling or even relaxing on the bed. Basically, when you are looking for news you need a fast and less chunky website. In the same manner, everyone else wants the same. When you click on a Meta title on a website, and it takes more than five minutes to load, definitely you give up and proceed to the next. Again, when you see a Meta title that is not attractive you don’t bother to click on the link.
Everything described above revolves around Search engine optimization which is a tool for marketing. SEO took another shape with the introduction of the mobile phone. Unlike the old days when SEO was focused on the desktop, the on-page optimization checklist has been amended to accommodate the mobile apps used for marketing websites. Again social media platforms such as linked in, Facebook, WhatsApp, came in and also the technologies used in SEO had to change to accommodate such platforms. In other words, SEO is a fluid landscape which keeps on changing to accommodate changes that take place due to changes in technology.
Now the page optimization techniques are focusing on direct messages to keep the audience on alert of every new information or content created. With such practices, the on-page optimization checklist, includes catchy headlines, short content which is not boring the reader, content-rich articles, use of the right keywords, and the link quality. As a marketer, your website should include all these factors in order to trend in the highly competitive internet. Google, which is the leader in search engines, keeps on improving its technology employed in search technology. They also keep on rolling out the algorithms used in search results.
Now on page optimization ensures that readers land on pages when they search for them on the internet. For pages to be ranked high on search engines, the entire on page optimization checklist must be observed. These include the right use of keywords, interesting content, and well-structured content, use of appealing images, well-distributed keywords and highly informative information. Readers do not keep themselves on webpages with boring content or content with very little information about what they are looking for. To attract traffic on your website, ensure your pages have all that it takes to keep readers reading.